Benefits

What you’ll notice, and when.

Some of it the first morning. Some of it by week three. Some of it you never feel, and it matters most. Everything here comes from a human trial at or under the dose in your mug.

In order of arrival

The mug

Signal

Build

Fuel

Protect

Clear

The first hour

Focus arrives.

Coffee with L-theanine, the amino acid in green tea that takes the edge off caffeine: sharper attention and less distraction than coffee alone, from the first cup³⁰.

In the mug
Coffee, L-theanine, rhodiola

The first morning

Energy, on two fuels at once.

Your brain can burn glucose and ketones side by side, and gets more from both than from either alone. The mug carries both: 5 grams of sugar, and MCT oil (a coconut-derived fat) your liver turns into ketones within the hour⁴⁰. Creatine, at 5 g, fuels the brain as well as the body⁴¹. No crash at hour four.

In the mug
Sugar, MCT oil, creatine

Weeks two to four

The deeper fatigue lifts.

Rhodiola acts within two weeks⁵¹, creatine within the first week⁴¹. Underneath, NAD⁺ — the coenzyme every cell uses to make energy, and which falls with age — doubles in the blood by day fourteen², while creatine keeps building in the brain³.

"Way more fatigued without it. Those couple weeks I was drinking your coffee daily, I felt amazing."

— Pilot customer, two weeks on, one week off

The trials see the same thing: in the one lion’s mane study that kept measuring after dosing stopped, scores fell within four weeks³⁹. This works while you take it.

In the mug
Creatine, NMN

Month three

Recall sharpens.

The last to arrive, on a twelve-week clock: long enough for the brain to replace nine-tenths of its energy machinery³³, with lion’s mane supplying the growth signal to build it well. A protocol, not a pick-me-up.

In the mug
Lion’s mane, PQQ, creatine

Every day, unfelt

The cycle, running.

Below sensation, not below measurement. By day your cells signal for new mitochondria, build them, fuel them, and protect them; by night they clear the worn ones out. Clearing fades most with age, and spermidine measurably raised it in adults over 65, at a quarter of our dose³². One morning mug carries all five stages.

Apigenin. CD38 is the enzyme that uses up most of the body’s NAD⁺. Apigenin slows it. In animal studies NAD⁺ rose in tissue within days⁴⁶. Taken every morning, apigenin builds in the blood over three weeks⁴⁷.

In the mug
Lion’s mane, NMN, creatine, ergothioneine, spermidine, apigenin

Along the way

What else it does.

Each one measured in people, at or under the amount in the mug. The marker on each card is the point on the timeline above where the trial found it.

Weeks two to four

Stress and mood

Lower anxiety, better mood, and better sleep in healthy adults after a month²¹. Rhodiola and L-theanine were each studied at our dose.

In the mug
L-theanine, rhodiola

Week six

A lower heart-risk marker

Six weeks of betaine at our dose lowered homocysteine — an amino acid that tracks cardiovascular risk when high — by 12% in adults who started high²³.

In the mug
Betaine

Weeks ten to twelve

Healthy glucose metabolism

Women with prediabetes handled glucose better after ten weeks of NMN, at a quarter of our dose³⁷. Twelve weeks of creatine with exercise lowered HbA1c, the three-month blood-sugar marker, in type 2 diabetes³⁸. Both were the main thing each trial set out to measure.

In the mug
NMN, creatine

Month three

Memory

Memory improved over twelve weeks of PQQ in healthy adults, at exactly our dose²⁶, and over sixteen weeks of lion’s mane in older adults whose recall had begun to slip³⁹. Where the decline had gone further, a year of erinacine A at half our dose improved cognition and daily function¹. The deficit is what it corrects.

In the mug
Lion’s mane, PQQ, creatine

Month three

Mental fatigue

Twelve weeks of ubiquinol, the active form of CoQ10, at exactly our dose left adults with everyday fatigue less tired and less sleepy after a demanding mental task²⁷.

In the mug
Ubiquinol

Weeks six to eight

Blood pressure

Six to eight weeks of pterostilbene at exactly our dose lowered systolic blood pressure by 7.8 mmHg in adults with high cholesterol³⁵.

In the mug
Pterostilbene

Throughout

Strength

With resistance training, creatine builds strength and lean mass in young and older adults alike — the most replicated finding in sports nutrition, across several hundred trials³⁴. Our 5 g is the full maintenance dose, inside the range the brain studies used.

In the mug
Creatine

Essential Plus

Essential Plus: everything in Essential along with extra support for immunity, joints, mood, and memory under stress.

Throughout

Immunity

Reishi β-glucan raised T-cell and natural-killer counts in 135 healthy adults, at exactly our dose⁵⁶. In adults whose immune markers ran low, eight weeks of cordyceps raised first-line activity⁵⁴.

In the mug
Reishi, cordyceps
In Essential Plus

Month three

Joints

Active adults with knee pain after exercise felt less of it by week twelve on collagen peptides, at exactly our dose⁵⁸.

In the mug
Collagen peptides
In Essential Plus

Weeks two to four

Mood

Reishi lifted anxiety, mood, and vitality scores in healthy young women over a month⁵⁹.

In the mug
Reishi
In Essential Plus

Week six

Memory under stress

Six weeks of phosphatidylserine brought the stress response of chronically stressed adults back to normal, at exactly our dose⁵⁵; in older adults with memory complaints it improved recall⁶⁰.

In the mug
Phosphatidylserine
In Essential Plus

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